This coming weekend, the Jupiler Pro League, the Challenger Pro League, and the Lotto Super League will be rebranded under one unified name: the Younited Pro League. This temporary change highlights the Pro League’s commitment to its social partner, Younited Belgium. During Matchday 16 of the Challenger Pro League (November 22) and Matchday 15 of the Jupiler Pro League (Saturday, November 22), all players will wear the Younited Belgium logo on their sleeves. After the final whistle, match-worn shirts will be signed, collected, and auctioned for charity via mws.com/younited-belgium. The auction remains open until Friday, November 28, at 7 PM.
Shirts from Club Brugge, Club NXT & Club YLA
Between November 21 and 28, the Pro League, its clubs, DAZN, and other partners invite fans to bid on signed match shirts from their favorite teams across all three top leagues. All proceeds go directly to Younited Belgium, an organization that creates football teams where vulnerable individuals find support, structure, and a sense of home. To further spotlight this cause, title sponsors Jupiler and Lotto are temporarily stepping aside to give their naming rights to Younited Belgium.
Unique Items and Experiences In addition to match shirts, a variety of exclusive items and experiences will be up for auction. Highlights include Hall of Fame portraits of Robbie Rensenbrink and Raoul Lambert, signed shirts from the Red Devils and Red Flames, and unique experiences like a Golazo VIP package for the 2026 Memorial Van Damme, a behind-the-scenes tour at DAZN, or a pitch-side experience with champions Union SG. The online auction opens on November 21 at 12 PM and closes on Friday, November 28 at 7 PM.
Total Impact
Every cent raised goes directly to Younited Belgium. With every bid, fans support as many as 60 Younited teams and 2,000 participants across Belgium. To ensure a smooth process, logistics partner DHL will handle home deliveries, making sure winning items arrive in time to be placed under the Christmas tree.
About Younited Belgium
For years, Younited Belgium has provided a safe haven where vulnerable individuals can be themselves and rediscover their potential. Their slogan, “My team, my home,” perfectly captures their mission. Players—often facing challenges such as poverty, addiction, mental health issues, or homelessness—find a home within their team. Here, they build self-confidence and work toward a brighter future.
Regardless of background, religion, or social situation, those who have teammates always find support. Younited Belgium provides a guiding framework, helping players connect with social workers and peers.
Bert Ballegeer, coordinator of Younited Belgium, emphasizes the power of the campaign: “The clubs and the Pro League are essential year-round partners, but this solidarity campaign proves how powerful our shared story is. Their commitment on and off the pitch, not only provides vital funding but also gives our players a voice and visibility that is truly invaluable.”