Club Brugge is more than just 90 minutes of soccer. It’s every match day, every away game, every purchase, every action, and every moment when you show your passion for Club Brugge. That’s why we’re revamping the Club Membership this season. Last year, we launched Club Loyalty, which allowed you to earn loyalty points and receive benefits based on your engagement and purchases. This season, we’re building on that with more gifts, new Club Challenges, digital Club Badges, and new exclusive prizes.
Every year, more and more new Club Members join, which is why we are committed, year after year, to serving Belgium’s best fans. Year after year, our Club fans prove why they are the most loyal, as the number of Gold Members continues to grow.
34,000+ CLUB MEMBERS
12,000+ CLUB GOLD MEMBERS
The revamped Club Membership is based on three components:
1. Earn loyalty points | You earn points through your engagement with and purchases from Club Brugge. The more points you earn, the more benefits you unlock! Each milestone brings you closer to Gold Member status. |
| 2. Club Challenges | Throughout the season, you can participate in various Club Challenges. Complete a challenge? You’ll earn a badge and have a chance to win a great prize. Collect all the badges? Then at the end of the season, you’ll have a chance to win one of our grand prizes. |
| 3. Gold Member Draws | Gold Members will enjoy more benefits than ever this season. In addition to 5% cashback on their subscription, they’ll also have a chance to win unique Club Brugge experiences that money can’t buy. |
| 4. New Term |
The term of your membership is changing from one season to one year. This way, you’ll always enjoy a full year of all Club Membership benefits, no matter when you purchase your membership. |
As a Club Member, you earn loyalty points. You can earn points, for example, by attending a game, making purchases in the Club Shop, or, as a season ticket holder, giving up your seat. The points you earn bring you closer, step by step, to new rewards. As soon as you reach a milestone, you unlock the corresponding reward. After that, you simply keep earning points toward the next milestone.
This season’s milestones are...
- 250 loyalty points: At your first checkpoint, Club treats you to a free drink. Cheers!
- 500 loyalty points: You’ll receive a unique bracelet, available exclusively to Club Members at this milestone.
- 850 loyalty points: At this checkpoint, you’ll receive a unique Club Brugge item—a miniature version of the new home jersey!
- 1,300 loyalty points: Have you collected 1,300 points? Then you’ll receive a €15 ticket voucher. You can use it so that you—or someone else—can enjoy a match at Jan Breydel at a discount. For example, get discounted tickets to the UEFA Champions League.
- 1,891 loyalty points: If you reach the final goal of 1,891 loyalty points, you’ll unlock the coveted Club Gold Member status. As a Club Gold Member, you’ll also receive 5% cashback on your season ticket.
In addition to loyalty points, we’re introducingClub Challenges this season. Throughout the season, you’ll receive various challenges that you, as a fan, can participate in. Each challenge runs during a specific period, and you complete it by taking specific actions at Club Brugge. Complete a challenge? Then you’ll earn a badge. Each badge also gives you a chance to win great prizes.
Collect all the badges
Did you complete all the challenges and collect all the badges? Great job! You’ll receive one final badge for completing all the challenges , and you’ll automatically be entered to win grand prizes, such as a match-worn jersey.
Challenge 1: Holiday Attendance - Free Your Seat
This is one of the challenges you can complete during the period July 15–September 15. Are you going on vacation and won’t be able to attend a match? Free up your seat for another fan via Free Your Seat. By giving up your seat, you’ll have a chance to win a new vacation! Thanks to Betsson.sport, you’ll get to join Club Brugge on a European Champions League away trip!
Did you prove last season that you’re a die-hard Club fan by earning your Club Gold Member status? If so, this season you’ll get access to various exclusive Club Gold Member giveaways in the Club App. This gives you a chance to win unique Club experiences that money can’t buy!
How about a sideline or kick-off experience? Maybe you’ll win a Player Meeting or a European Club Gold Member trip with Club Brugge in the Champions League. Or have you always wanted to attend a press conference? You can win it all as a Gold Member.
We’ll be adding more giveaways throughout the season, and we’ll keep you updated via the Club App.
Not a Club Gold Member this season? Save up your 1891 loyalty points until the end of this season, and you’ll also have a chance to win these experiences next season.
We’ve adjusted the duration of our membership. Previously, your membership ran for the duration of the season. As a result, fans who joined later in the season couldn’t always enjoy a full year of benefits. From now on, your membership will last for one full year from the date of purchase. For example, if you purchase a membership on November 1, 2026, it will run until November 1, 2027.
This way, you can enjoy a full year of Club Membership at any time of the year.
IMPORTANT! At the end of the term, your membership will automatically renew for a new season. Your membership will be renewed with the benefits and at the price applicable for that season. Would you still like to cancel your membership after one year? No problem! You can do so quickly, easily, and hassle-free in your account.
What about your loyalty points?
Your membership lasts one year from the date of purchase, but your loyalty points remain tied to the season. That means:
- You earn points during the season, your points are reset to zero at the start of the next season, and in the new season, everyone starts fresh on the Road to Gold.
- Renewing your membership during the season? Then you’ll keep the loyalty points you’ve already earned that season and simply continue earning toward the next milestone.
Here’s a concrete example: if you purchase a Club Membership on November 1, 2026, you’ll enjoy a full year of membership benefits, through November 1, 2027. You’ll earn loyalty points through the end of the 2026–2027 season. At the start of the new 2027–2028 season, everyone starts saving points from scratch. If you renew your membership on November 1, 2027, you’ll keep the points you’ve already earned that season and simply continue saving on your Road to Gold.
